{"id":5073,"date":"2017-09-06T11:00:12","date_gmt":"2017-09-06T09:00:12","guid":{"rendered":"https:\/\/www.fourniresto.com\/blog\/?p=5073"},"modified":"2022-03-07T15:00:25","modified_gmt":"2022-03-07T14:00:25","slug":"comment-fideliser-sa-clientele-le-midi","status":"publish","type":"post","link":"https:\/\/www.fourniresto.com\/blog\/comment-fideliser-sa-clientele-le-midi\/","title":{"rendered":"Comment fid\u00e9liser sa client\u00e8le le midi ?"},"content":{"rendered":"

Le mois d\u2019ao\u00fbt a touch\u00e9 \u00e0 sa fin, la rentr\u00e9e est de retour et tout le monde retourne au bureau. De nombreux employ\u00e9s ont tendance \u00e0 manger, de temps en temps, au restaurant entre midi et deux. Comment fid\u00e9liser sa client\u00e8le le midi ? <\/span><\/p>\n

A midi, il est important de respecter quelques r\u00e8gles pour satisfaire au maximum ses clients : la rapidit\u00e9 et un petit prix. Souvent les clients du midi ont une heure ou deux pour manger. Il faut veiller \u00e0 offrir un service tr\u00e8s rapide, que cela soit de la prise de la commande, \u00e0 la confection du plat, jusqu\u2019\u00e0 l\u2019addition. Tout cela, sans pour autant n\u00e9gliger un service de qualit\u00e9. <\/span><\/p>\n

Au niveau des prix, il est important de proposer un plat du jour qui ne d\u00e9passe pas les 15 euros. N\u2019h\u00e9sitez pas \u00e0 cr\u00e9er un menu express, compos\u00e9 d\u2019une entr\u00e9e et d\u2019un plat ou alors d\u2019un plat et d\u2019un dessert. <\/span><\/p>\n

\"pexels-photo-262978\"<\/a>A la fin des vacances, imaginez des plats l\u00e9gers qui font encore un peu voyager vos clients. Rien de mieux que de manger une salade fra\u00eeche et un bon dessert fruit\u00e9 pour terminer l\u2019\u00e9t\u00e9. Pensez \u00e0 la digestion de vos consommateurs. Un plat copieux est plus difficile \u00e0 dig\u00e9rer et peut provoquer une l\u00e9g\u00e8re fatigue. Evitez cela ! Surtout pour les employ\u00e9s qui ont besoin de gagner de l\u2019\u00e9nergie pour l\u2019apr\u00e8s-midi\u2026<\/span><\/p>\n

Un programme de fid\u00e9lit\u00e9 <\/span><\/h3>\n

Pour fid\u00e9liser au maximum sa client\u00e8le, proposez une carte de fid\u00e9lit\u00e9 o\u00f9 au bout de 5 o\"fourchette-et-couteau-couverts-symbole-d-39-interface-de-cercle-pour-le-restaurant_318-61359\"<\/a>u 10 menus achet\u00e9s ou plats du jour, vous offrez une consommation \u00e0 votre client. Ils viendront plus souvent et feront tout pour gagner des points sur leur carte afin de b\u00e9n\u00e9ficier d\u2019un bon de r\u00e9duction par exemple. <\/span><\/p>\n

Vous pouvez proposer autre chose comme des invitations \u00e0 des \u00e9v\u00e8nements, une r\u00e9duction pour un anniversaire ou une c\u00e9r\u00e9monie organis\u00e9e dans le restaurant, des offres exclusives comme des d\u00e9gustations gratuites, visites des cuisines\u2026 <\/span><\/p>\n

Soyez attentifs envers vos clients. Pas uniquement lors du service. Faites leur remplir une fiche de satisfaction \u00e0 la fin de leur repas en veillant \u00e0 prendre leur email ou num\u00e9ro de t\u00e9l\u00e9phone. Envoyez un court email de remerciements en les incitant \u00e0 revenir en mettant en avant un plat ou un menu susceptible de leur plaire\u2026 <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Le mois d\u2019ao\u00fbt a touch\u00e9 \u00e0 sa fin, la rentr\u00e9e est de retour et tout le monde retourne au bureau. De nombreux employ\u00e9s ont tendance \u00e0 manger, de temps en…<\/p>\n","protected":false},"author":4,"featured_media":15251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":""},"categories":[902],"tags":[415,416,140,66],"yoast_head":"\nComment fid\u00e9liser sa client\u00e8le le midi ? - Le Blog FourniResto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fourniresto.com\/blog\/comment-fideliser-sa-clientele-le-midi\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment fid\u00e9liser sa client\u00e8le le midi ? - Le Blog FourniResto\" \/>\n<meta property=\"og:description\" content=\"Le mois d\u2019ao\u00fbt a touch\u00e9 \u00e0 sa fin, la rentr\u00e9e est de retour et tout le monde retourne au bureau. 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