{"id":4037,"date":"2017-07-27T12:45:44","date_gmt":"2017-07-27T10:45:44","guid":{"rendered":"https:\/\/www.fourniresto.com\/blog\/?p=4037"},"modified":"2022-03-07T15:19:09","modified_gmt":"2022-03-07T14:19:09","slug":"etre-visible-aupres-des-touristes","status":"publish","type":"post","link":"https:\/\/www.fourniresto.com\/blog\/etre-visible-aupres-des-touristes\/","title":{"rendered":"\u00catre visible aupr\u00e8s des touristes !"},"content":{"rendered":"

Les touristes adorent d\u00e9couvrir les restaurants des pays qu\u2019ils visitent. C\u2019est pour cette raison qu\u2019il est important d’\u00eatre visible.<\/span><\/p>\n

\"reseaux-de-medias-sociaux-sur-differents-appareils_23-2147651292\"<\/a>Les r\u00e9seaux sociaux<\/strong>, comme Facebook ou Instagram, sont de plus en plus importants. Les restaurateurs en profitent pour faire de la publicit\u00e9 gr\u00e2ce aux influenceurs qui publient des photos et\/ou \u00e9crivent des articles sur le restaurant. De nombreux blogs de voyages existent. C\u2019est une source s\u00fbre pour les touristes qui se basent souvent sur les influenceurs qu\u2019ils suivent.<\/span><\/p>\n

En haute saison, proposez des promotions sp\u00e9ciales<\/strong> gr\u00e2ce \u00e0 un “hashtag” ou un slogan original, court et compr\u00e9hensible pour tout le monde. Gr\u00e2ce \u00e0 des mots-cl\u00e9s particuliers ou des “hashtag”, l\u2019information se relaie rapidement sur les r\u00e9seaux sociaux, notamment sur Twitter et Instagram. <\/span><\/p>\n

Le site internet<\/strong> du restaurant doit avoir un maximum de renseignements sur vos plats, l\u2019ambiance de votre restaurant et votre histoire afin de s\u00e9duire les touristes. Laissez un encadr\u00e9 o\u00f9 les meilleurs avis sur votre restaurant seront affich\u00e9s. N\u2019h\u00e9sitez pas \u00e0 les traduire. De plus en plus de recherches se font via les smartphones<\/strong> : adaptez votre site web \u00e0 tous les formats de smartphones. Ajoutez plusieurs langues au site du restaurant pour \u00eatre compris par tout le monde.\"couple-au-cafe_1157-4338\"<\/a> <\/span><\/p>\n

Soyez visibles sur les sites internet tels que TripAdvisor<\/em> ou LaFourchette<\/em>. Ces sites sont consult\u00e9s par plus de 300 millions de touristes. Photos, avis, informations de base : assurez-vous de bien g\u00e9rer l\u2019activit\u00e9 de votre page en r\u00e9pondant aux internautes. Maintenez une bonne r\u00e9putation. <\/span><\/p>\n

Organisez des \u00e9v\u00e9nements ! <\/span><\/h3>\n

Lorsqu\u2019ils sont en vacances, les touristes adorent les \u00e9v\u00e8nements. C\u2019est un bon moyen de les inciter \u00e0 venir, \u00e0 participer et \u00e0 passer un bon moment. Cr\u00e9ez des \u00e9v\u00e8nements originaux et reliez les informations sur Facebook. Aujourd\u2019hui, gr\u00e2ce \u00e0 Facebook, vous pouvez inviter des personnes \u00e0 vos \u00e9v\u00e9nements, v\u00e9rifier qui viendra et vous pr\u00e9parer convenablement pour le jour J. <\/span><\/p>\n

Les agences de voyages<\/strong> conseillent aussi les voyageurs selon leurs attentes. Il est important de fournir aux agences de voyages des plaquettes du restaurant, des informations permettant aux conseillers de donner un maximum d\u2019indications sur votre \u00e9tablissement. <\/span><\/p>\n

\"dresser-des-tables-dans-le-restaurant_432-19315747\"<\/a>Le tourisme culinaire<\/strong> et le tourisme gastronomique <\/strong>sont de bons moyens pour faire conna\u00eetre son restaurant. Ce sont des voyages centr\u00e9s sur la gastronomie.<\/span><\/p>\n

Les moyens classiques, tels que les guides de voyages<\/strong> sur papier ou num\u00e9rique, ne sont pas \u00e0 n\u00e9gliger. Beaucoup de personnes se basent dessus pour pr\u00e9parer leur voyage. Consultez les guides reconnus \u00e0 l\u2019international pour une visibilit\u00e9 plus importante au niveau mondial. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Les touristes adorent d\u00e9couvrir les restaurants des pays qu\u2019ils visitent. C\u2019est pour cette raison qu\u2019il est important d’\u00eatre visible. Les r\u00e9seaux sociaux, comme Facebook ou Instagram, sont de plus en…<\/p>\n","protected":false},"author":4,"featured_media":15260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":""},"categories":[902],"tags":[142,140,143,144,141],"yoast_head":"\n\u00catre visible aupr\u00e8s des touristes ! - Le Blog FourniResto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fourniresto.com\/blog\/etre-visible-aupres-des-touristes\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00catre visible aupr\u00e8s des touristes ! - Le Blog FourniResto\" \/>\n<meta property=\"og:description\" content=\"Les touristes adorent d\u00e9couvrir les restaurants des pays qu\u2019ils visitent. 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