{"id":1297,"date":"2015-12-31T14:21:01","date_gmt":"2015-12-31T13:21:01","guid":{"rendered":"https:\/\/www.fourniresto.com\/blog\/?p=1297"},"modified":"2022-03-11T11:59:31","modified_gmt":"2022-03-11T10:59:31","slug":"lhappy-hour","status":"publish","type":"post","link":"https:\/\/www.fourniresto.com\/blog\/lhappy-hour\/","title":{"rendered":"L&#8217;Happy Hour"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-1299\" src=\"https:\/\/www.fourniresto.com\/blog\/wp-content\/uploads\/2015\/12\/signature-drinks-700x336-2.jpg\" alt=\"Happy Hour\" width=\"700\" height=\"336\" srcset=\"https:\/\/www.fourniresto.com\/blog\/wp-content\/uploads\/2015\/12\/signature-drinks-700x336-2.jpg 700w, https:\/\/www.fourniresto.com\/blog\/wp-content\/uploads\/2015\/12\/signature-drinks-700x336-2-300x144.jpg 300w, https:\/\/www.fourniresto.com\/blog\/wp-content\/uploads\/2015\/12\/signature-drinks-700x336-2-370x178.jpg 370w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>L\u2019happy hour n\u2019est pas uniquement pour les bars et n\u2019a pas forc\u00e9ment besoin de durer une heure. Elle peut \u00eatre aussi longue que souhait\u00e9e durant les p\u00e9riodes d\u2019accalmies. Par ailleurs, plusieurs restaurants ont eu du succ\u00e8s avec l\u2019happy hour qui n\u2019impliquait pas des boissons alcoolis\u00e9es.<\/p>\n<p><strong>Pourquoi avez vous besoin de l\u2019happy hour ?<\/strong><\/p>\n<ul>\n<li>Pour augmenter les ventes durant les heures creuses<\/li>\n<li>Pour attirer les clients qui n\u2019iraient peut \u00eatre pas dans votre <a href=\"https:\/\/www.fourniresto.com\/7-bar-\" target=\"_blank\" rel=\"noopener noreferrer\">bar<\/a><\/li>\n<li>Pour permettre une d\u00e9gustation de vos boissons et de vos ap\u00e9ritifs<\/li>\n<li>Pour encouragez les clients \u00e0 trouver votre bar \u00ab&nbsp;fun&nbsp;\u00bb<\/li>\n<li>Pour attirer une client\u00e8le sp\u00e9ciale pendant une heure sp\u00e9cifique. Par exemple, vous pouvez utiliser l\u2019happy hour pour cibler les match de football, les afterworks, les brunchs..<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline;\"><strong>Sp\u00e9cial Happy Hour<\/strong><\/span><\/p>\n<p>Quand vous choisissez de cr\u00e9er une happy hour, faites attention \u00e0 la marge de vos prix pour toujours gagner un minimum de profit. Essayez de mettre en oeuvre les offres suivantes :<\/p>\n<p>\u2192<strong> Des prix sur des produits rentables<\/strong><\/p>\n<p>Vendez des produits qui ont une grosse marge ou sur lesquels vous avez de bons prix tels que les bi\u00e8res, les vins, les liqueurs ou une certaine marque d\u2019alcoool. Si vos produits n\u2019ont pas une haute marge vous pourrez perdre de l\u2019argent sur l\u2019happy hour.<\/p>\n<p>\u2192 <strong>\u00ab&nbsp;Pour un achet\u00e9 un, l\u2019autre offert&nbsp;! \u00bb<\/strong><\/p>\n<p>Cette offre saura toujours toucher votre client\u00e8le et cela l\u2019encouragera d\u2019autant plus \u00e0 amener son entourage. Vous pouvez placer cette offre sur un produit ou un groupe de produit.<\/p>\n<p>\u2192&nbsp;<strong>Offre Sp\u00e9ciale&nbsp;<\/strong><\/p>\n<p>Vous pouvez cr\u00e9er une offre sp\u00e9ciale sur un mix de boissons que vous ne servirez qu\u2019\u00e0 une certaine heure. C\u2019est une bonne fa\u00e7on de faire revenir le client !<\/p>\n<p>\u2192 <strong>Offre Sp\u00e9ciale sur la nourriture et les cocktails non alcoolis\u00e9s<\/strong><\/p>\n<p>L\u2019happy hour n\u2019est pas uniquement pour l\u2019alccol. Certains bars se servent de l\u2019happy hour pour promouvoir des cocktails non alcoolis\u00e9s. Pensez \u00e0 cr\u00e9er un menu sp\u00e9cial avec des ap\u00e9ritifs, des boissons et des desserts.<\/p>\n<p>\u2192 <strong>Les coupons<\/strong><\/p>\n<p>Vous pouvez faire b\u00e9n\u00e9ficier vos clients avec un coupon \u00e0 utiliser pour la prochaine visite. C\u2019est une bonne fa\u00e7on de faire revenir le client m\u00eame apr\u00e8s que le coupon ait \u00e9t\u00e9 utilis\u00e9.<\/p>\n<p>\u2192 <strong>Offre Sp\u00e9ciale pour SAM<\/strong><\/p>\n<p>Offrez un verre non alcoolis\u00e9 gratuit ou un dessert au conducteur d\u00e9sign\u00e9 ou offrez lui une happy hour sp\u00e9cial. C\u2019est une bonne mani\u00e8re d\u2019encourager la responsabilit\u00e9 au volant.<\/p>\n<p>\u2192 <strong>Les \u00e9v\u00e9nements<\/strong><\/p>\n<p>H\u00e9bergez des artistes ou des soir\u00e9es \u00e0 th\u00e8me peut avoir un meilleur impact sur la client\u00e8le. Les \u00e9v\u00e9nements fonctionnent souvent en compl\u00e9mentarit\u00e9 avec l\u2019Happy Hour.<\/p>\n<p><span style=\"text-decoration: underline;\"><strong>Promouvoir l&#8217;happy hour<\/strong><\/span><\/p>\n<p>L\u2019happy hour est quelque chose de fun, assurez vous que votre promotion le soit aussi. Apporter&nbsp;de l\u2019humour et des graphiques peut&nbsp;apporter une valeur ajout\u00e9e \u00e0 votre \u00e9v\u00e8nement. Vous avez plusieurs fa\u00e7on de promouvoir un happy hour :<\/p>\n<p>\u2192 <strong>Le marketing direct<\/strong><\/p>\n<p>Faites le promotion par lettre commerciale, par e-mail ou par newsletter. Dans votre e-mail, ajoutez un bon de r\u00e9duction. Vous pouvez aussi cr\u00e9er un concours avec un cadeau \u00e0 la cl\u00e9 \u00e0 tous ceux qui viendront \u00e0 l\u2019Happy Hour. C\u2019est une bonne fa\u00e7on de cr\u00e9er de l\u2019interaction autour de votre projet.<\/p>\n<p>\u2192 <strong>Website<\/strong><\/p>\n<p>Faites attention \u00e0 bien renseigner vos heures et vos menus sp\u00e9cial happy hour sur votre site. Cela permettra aux int\u00e9ress\u00e9s de faire quelques recherches et d&#8217;\u00eatre attentif aux information renseign\u00e9es.<\/p>\n<p>\u2192&nbsp;<strong>R\u00e9seaux sociaux<\/strong><\/p>\n<p>Cr\u00e9ez un \u00e9v\u00e9nement sur Facebook ou sur d\u2019autres r\u00e9seaux sociaux pour que votre client\u00e8le puisse inviter leurs amis et leurs coll\u00e8gues.<\/p>\n<p>\u2192 <strong>Bouche \u00e0 oreille<\/strong><\/p>\n<p>La fa\u00e7on la plus facile de promouvoir un \u00e9v\u00e9nement reste le bouche \u00e0 oreille. Faites votre propre promotion, trouvez des gens avec un bon r\u00e9seau qui pourront faire passer le message.<\/p>\n<p>En suivant ces quelques \u00e9tapes de marketing, votre Happy Hour aura beaucoup de&nbsp;succ\u00e8s !<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019happy hour n\u2019est pas uniquement pour les bars et n\u2019a pas forc\u00e9ment besoin de durer une heure. Elle peut \u00eatre aussi longue que souhait\u00e9e durant les p\u00e9riodes d\u2019accalmies. Par ailleurs,&hellip;<\/p>\n","protected":false},"author":2,"featured_media":15690,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uag_custom_page_level_css":""},"categories":[905],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L&#039;Happy Hour - Le Blog FourniResto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fourniresto.com\/blog\/lhappy-hour\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L&#039;Happy Hour - Le Blog FourniResto\" \/>\n<meta property=\"og:description\" content=\"L\u2019happy hour n\u2019est pas uniquement pour les bars et n\u2019a pas forc\u00e9ment besoin de durer une heure. 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hour n\u2019est pas uniquement pour les bars et n\u2019a pas forc\u00e9ment besoin de durer une heure. Elle peut \u00eatre aussi longue que souhait\u00e9e durant les p\u00e9riodes d\u2019accalmies. Par ailleurs,&hellip;","_links":{"self":[{"href":"https:\/\/www.fourniresto.com\/blog\/wp-json\/wp\/v2\/posts\/1297"}],"collection":[{"href":"https:\/\/www.fourniresto.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fourniresto.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fourniresto.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fourniresto.com\/blog\/wp-json\/wp\/v2\/comments?post=1297"}],"version-history":[{"count":8,"href":"https:\/\/www.fourniresto.com\/blog\/wp-json\/wp\/v2\/posts\/1297\/revisions"}],"predecessor-version":[{"id":15099,"href":"https:\/\/www.fourniresto.com\/blog\/wp-json\/wp\/v2\/posts\/1297\/revisions\/15099"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.fourniresto.com\/blog\/wp-json\/wp\/v2\/media\/15690"}],"wp:attachment":[{"href":"https:\/\/www.fourniresto.com\/blog\/wp-json\/wp\/v2\/media?parent=1297"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fourniresto.com\/blog\/wp-json\/wp\/v2\/categories?post=1297"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fourniresto.com\/blog\/wp-json\/wp\/v2\/tags?post=1297"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}